Black Friday 2020 (everything we know so far)


With Black Friday fast approaching, we thought we'd share all our top tips, tricks and everything that we so know far. There are lots of great savings to be made in the Black Friday and Cyber Monday sales, but also traps and pitfalls that are easy to fall into.

Remember, a lot of the Black Friday anticipation is psychological. Big signs start appearing in shop windows, companies hyping up their "clearance sales" - it's enough to get anyone excited about grabbing a bargain. 

Follow our top tips and save yourself getting (too) sucked into the madness!

What can we learn from last year's Black Friday?

Last year sales in Britain rose 16.5% from 2019, according to Barclaycard. A study also found that compared to other countries in Europe, UK consumers allocate the most amount of money to Black Friday spending.

Even though we're in the middle of a pandemic, this won't stop retailers from bigging up their online-offering and in fact it's more important now more than ever. Online purchases were already growing considerably, so most consumers will be fairly used to the idea of doing their Black Friday shopping from the comfort of their homes.

Birds eye view of shopping centre

How can I get ready for Black Friday?

First thing's first...

Mark Friday 27th November in your calendars as that is Black Friday 2020's official date. Cyber Monday takes place the Monday after (30th November) and is traditionally when online retailers go big on sales.

If you're wanting to make the most of the Black Friday/Cyber Monday sales, then take note of these top tips:

Make a list of everything that you need & price check

Remember: a deal is only a deal if you need the item in the first place.

Come up with a list of the items that you're after and note down the prices as well. Just because a company is offering "50% off" their own price, doesn't mean it will be the best deal out there.

Black Friday's timing makes it perfect for nabbing great deals for Christmas presents. Take a bit of time beforehand and come up with a list of all the people you need to buy for and any present ideas.

Set a budget for items

It's easy to get carried away on Black Friday.

The latest tech items, new additions to your wardrobe, just one more pair of boots... you know the drill.

Everyone deserves to treat themselves now and then, but to make sure these treats stay within your means give yourself a budget for each item. For example, if you're after a new pair of jeans you could set yourself a budget of £30 and only look at items within this price range.

Add items to your 'saved' basket online

If you're a fellow ASOS addict, you'll already be well familiarised with Saved Items. But did you know lots of other online retailers have this tool as well?

In the days/weeks leading up to Black Friday, pop items that take your fancy into your saved. Then when the inevitable discount code drops, you'll be ready to grab the items you want quickly before they run out.

Be ready before the day

The majority of retailers will start their Black Friday discounts in the week before (if not earlier). Don't get caught out, and be ready for the sales ASAP.

Ask yourself - is this actually a good deal?

Don't get sucked into the bright colours and flashing signs shouting about discounts and offers. While there are definitely some bargains to be had, some of the time Black Friday 'deals' are just normal discounts dressed up as 'new'. 

It's always a good idea to be aware of an items original price, in order to be aware of the price 'drop'.

Set your alarms

Online sales often start early in the morning, so to avoid missing out on stock make sure you're ready early.

What do we know so far about Black Friday 2020?

All Saints

Snap up 30% off everything from All Saints. You have until 1st December - what a treat!


The original Black Friday retailer promises to not disappoint this year, with deals set to land onsite from 20th - 30th November. The best thing about shopping Amazon's Black Friday offering, is that each item has the actual discount listed next to the price so you can quickly decide if the discount is worth it.


Anthro haven't quite launched their Black Friday sale just yet, so we reckon it'll be 27th November. Sign up to hear from them to be sure to stay in the know!


Black Friday has begun at Argos, with plenty of great deals and discounts to be had on tech, TV, electricals and beauty. They've even labelled some items as 'hot product' to help you find Christmas pressie inspiration for trending products.


ASOS are kicking off their Black Friday sale on 27th November, and it'll run until 30th November. They also recommend checking out their Outlet where items have up to 70% off all year-round.

Beauty Bay

This year you can enjoy discounts of up to 50% off at Beauty Bay! They helpfully label every item with it's discount as well as reduced price, so that you can see where the real bargains are.


Benefit have already launched their sale! Snap up 20% off everything in the sale, 25% off orders over £60 and 30% off orders over £100. Use code ADDTOBAG.

The Body Shop

The Body Shop have made their Black Friday sale a little more exclusive this year. Members can enjoy 20% off products using code LYBC20 - become a member for free to snap up your discount! Or you can use code 14672 for 15% off purchases.


Sign up to know when they're Black Friday sale launches, and you'll also be in with the chance of winning £2,000.


Christmas has come early at Boots, with great discounts on fragrance, beauty, electricals and more. This deals won't hang around so make sure you snap them up ASAP. They've got 50% off selected fragrances and Christmas gift sets & more.

Carphone Warehouse

If you're due an upgrade, or just fancy a new handset, you might be better off holding out until the Black Friday sales begin at Carphone Warehouse. Their Price Promise and free next-day delivery leaves you in pretty safe hands in scoring yourself a great deal on your next mobile. This year they have deals on Sim Free & Contract Phones, SIM only deals, iPhone, Samsung, Google Pixel, Huawei & Motorola.

Cath Kidston

There's currently up to 60% off selected lines at Cath Kidston in their huge Black Friday sale. This beats previous years' 40% off - Cath Kidston have really upped their game!

Charlotte Tilbury

Charlotte Tilbury are offering 30% off selected beauty products. Shop the selection until 30th November.

Chilly's Bottles

Enjoy 10% off your purchase this Black Friday, with Chilly's discount code. Add your order to your cart and apply code BLACKFRIDAY10 to snap up the discount. Hurry - ends Monday 30th November!

Currys PC World

Currys PC World is a great place to swipe up big savings on TVs, Computers, Audio and more this Black Friday. They've already started offering discounts and you can snag bargains until 30th November.


Debenhams Black Friday sale has began and they're offering half price on all their selected sale items! Don't miss out and take a look now.

Early Learning Centre

Score up to 50% off everything at the Early Learning Centre. That's Christmas presents for the little ones sorted!

The Fragrance Shop

Enjoy 20% off fragrances at The Fragrance Shop. Use code TAKE20 at the checkout!

French Connection

There's up to 30% off at FCUK this Black Friday. Score discounts on dresses, coats & jackets, knitwear and more.


This year you can enjoy up to 50% off games, gaming accessories, merchandise and more.


Right now GAP have launched a pre-Black Friday special of 50% off everything! Get shopping until 22nd November, and check back for their Black Friday offering when the pre-sale ends.


Score up to 20% off ghd products on the official ghd website this Black Friday.


Get watches, gold and silver jewellery for less at H.Samuel - to the tune of 25% off with code BF25. That's a Christmas present sorted...


Score 25% off everything at Hobbs. Hurry, this one won't be around forever.

Holland & Barrett

Holland & Barrett have launched their sale. Right now you can enjoy 15% off when you spend £20, and 20% off when you spend £40. Simply use the code SAVEMORE at the checkout.

House of Fraser

Check back here for the offering from House of Fraser, they're bound to come through with great offers on fashion, beauty, homeware and more.

John Lewis

John Lewis is a great place to score a bargain all-year round, thanks to their commitment to being Never Knowingly Undersold (they'll match competitors prices). This Black Friday is no different, and the folks over at John Lewis will be working hard to check and respond to competitor's prices. Right now they're offering 20% off perfume, aftershave & skincare.

Karen Millen

Get 30% off everything at Karen Millen, plus an extra 20% off new in items with code NEW. Perfect timing to find your festive party dress!


You can nab 25% off your purchases with code BLACKFRIDAY on the Kiehl's website right now.

La Redoute

There's a huge up to 40% off EVERYTHING at La Redoute (which includes women's, men's, children's and homeware).


Levi's are known for their legendary denim - don't miss out on claiming 50% off all clothing. Plus, you can enjoy an extra 10% off sale prices using code EXTRA10 until 11.59pm Tuesday 24th.


Even Lidl are taking part in the Black Friday hype this year! They've got discounts on loads of popular tech, toys and kitchen appliances.

Look Fantastic

Join the waitlist for discounts on big beauty brands like AVEDA, Benefit, Estée Lauder and more (last year they had 25% off every order).

Are you in need of some brand new furniture? Then you'll definitely want to take advantage of's Black Friday offering. Grab up to 20% off selected items!


Mango have already launched their Black Friday sale! Hurry! Grab up to 50% off clothing and accessories.


Grab up to 50% off designer clothing, shoes and accessories. The discount will be applied at the checkout, so all you have to do!

New Look

Black Friday has begun at New Look with up to 50% off selected lines. Arguably one of the strongest offerings every year!

Nobody's Child

Get 30% off winter wear at Nobody's Child.

Noughty Haircare

Score 30% off at this natural haircare company.


Join the waitlist for discounts on clothing, accessories and more from Oasis.


Currently you can enjoy up to 70% off women's & men's shoes from Office. Join the waitlist for Black Friday discounts on clothing, accessories and more.

Oliver Bonas

The Oliver Bonas Black Friday sale will launch on 27th November, so watch this space.


Everyone's favourite jewellery brand are joining in the Black Friday hype. Pandora haven't yet announced their offering, so make sure you're signed up to get notified.

PlayStation Store

Don't miss out on up ot 70% off games at the PlayStation Store. These discounts won't hang about for long.

Pretty Little Thing

Enjoy up to 60% off everything at Pretty Little Thing this year! This beats previous years' offerings of up to 50% off.


Wow, Reebok are offering up to 50% off a huge selection of their products this year. Shop now to avoid missing out!

Revolution Beauty

Hurry! Claim up to 50% off make up and skincare from Revolution Beauty. Their Black Friday offering is running until Cyber Monday.


This year Ryman are offering 30% off home & garden, as well as £30 off laptops. That's not all - head to their website to browse discounts on everything from office chairs to perfect Christmas gifts.


Save up to £150 on vacuums in the Shark Black Friday sale.

Simply Be

Snap up 20% off everything on the Simply Be website. This discount even includes regular sale items! Plus you can enjoy free delivery when you use code BUYME at the checkout.

Smyths Toys Store

Black Friday has already begun at Smyths! Score big discounts on toys from Fisher-Price, Hot Wheels, Disney and more.


Score major discounts on beauty products, perfume, aftershave and electrical goods this Black Friday at Superdrug. We've already seen a few items with 60% off.


Superdry have launched their biggest Black Friday sale ever! They're offering up to 50% off women's & men's clothes.


Tesco have already launched their Black Friday sale, with discounts on electricals, toys, books, dvds, stationery & more.


We're all in need of improved sleep, and ThisWorks have applied a generous 25% off their sleep products until Cyber Monday!


Score deals on the latest handsets at Three. They've already launched their discounts, so get shopping ASAP!


Black Friday has launched at Topshop and will run through to Cyber Monday. Enjoy up to 50% off everything!

Urban Decay

Snap up a lovely 30% off all products across the site at Urban Decay! You can enjoy this discount until 5th December.

Urban Outfitters

Launching on the 27th November - keep your eyes peeled here to find out what kinds of discounts you can enjoy over on the Urban Outfitters website.


The Black Friday sales have arrived at, with discounts on clothes, tech, homeware, gifts and more.


The Black Friday blowout has begun at Wayfair with massive discounts on homeware, including Christmas decorations.

& Other Stories

Sign up to enjoy Black Friday discounts a whole one day early! Their full range will be discounted, so this isn't one to miss.

Remember, keep your wits about you and you can score yourself some amazing bargains this Black Friday.

Want even more?

Check out the official Black Friday website for even more top tips, tricks & awesome discounts.

What's your best Black Friday bargain? Have you got any top tips we've missed? What's the worst 'saving' you've seen? Let us know!