Free Middle of Lidl Blue Card (worth £600)

Lidl fans, here's a fun one — and the prize is seriously worth it. Lidl have launched a brand new trivia game called "Are You a Lidl Know It Aisle?", and 100 lucky winners will each bag a Middle of Lidl Blue Card worth £600. That's £50 a month in Lidl Plus vouchers, every month for a whole year, to spend on whatever you fancy from the Middle Aisle and beyond.

To enter, head to the site and play the "Are You a Lidl Know It Aisle?" game — you'll need to correctly identify all five real Middle Aisle products from the fakes in one go.

Get all five right and you can submit your details (including your Lidl Plus number) to be entered into the prize draw. Get one wrong and you're out, so take your time!

You must be a registered Lidl Plus account holder and a UK resident (excluding Northern Ireland), aged 18 or over.

One entry per person.

The draw closes at 23:59 on 30th October 2026.

Hit our pink button below to play!

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