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Free makeup (how to build your collection for FREE)


If you love makeup and beauty products, then you'll know just how expensive building up a beauty collection can be.

Luckily, there are ways to give your makeup bag a boost with free products from big beauty brands, including MAC, Benefit, bareMinerals, Estee Lauder, GLAMGLOW and loads more.

Find out how to get yours with this ultimate how-to guide.

Colleciton of free makeup and beauty products

You could get your hands on all this and more for absolutely FREE.

First things first...

Why do companies give away free makeup?

Just like other freebie giveaways, beauty brands give away free samples in order to spread the word of their company and their products. Free samples allow you to 'try before you buy'. Beauty brands hope that if you try a product for free and like it, then you'll be more likely to purchase it again in the future.

There are lots of different methods for getting free makeup and beauty products so keep reading and find out how - tried and tested.

Get free makeup from company giveaways

Screenshot of John Freida SoPost freebie

One of the easiest ways to get free beauty products is through online giveaways.

In order to spread the word of a new product, or to generate interest in a brand, beauty companies will run free sample giveaways. These are normally run on a first come, first served basis so make sure you apply straightaway when you hear about them. 

Beauty samples are a great way for you to test out a product for free before purchasing.

  • Estee Lauder - Double Wear Foundation
  • bareMinerals - Skin Longevity Serum
  • GLAMGLOW - Volcasmic Matte Glow Moisturiser
  • Kiehls - Nourishing Dry Body Oil
  • MineTan - 1 Hour Express Tan
  • Benefit - Brow Pencil
  • John Freida - Deep Conditioning Mask

These are just a few of the beauty brands and products that have done recent giveaways. There are always new beauty products to be sampled, so make sure you stay tuned to the Magic Freebies UK website for all the latest giveaways.

As beauty freebies are normally very popular, they tend to run out quickly. Sign up for Magic Freebies WhatsApp alerts to get beauty freebies sent straight to your phone and never miss out on a short-term freebie again.

Get free beauty products as part of product review trials

How does a company know if their product is any good? Or a customer trust that a product actually does what it says that it will?

Through conducting and reading honest reviews from real people - just like you and me.

Big beauty companies often run product review panels, where people sign up to test out a new product for free in exchange for an honest review. This means that you get to test out new products that you may not normally try, and companies build up their reputation and review ratings.

Plus, the majority of the products you receive are full-sized - what a win!

These are just some of the companies that have product review panels - sign up today for free:

  • Champneys
  • Boots
  • Soap & Glory

It's also well worth signing up for general product review websites as they often run beauty campaigns. The Insiders, BzzAgent and the Glamour Beauty Club are well worth signing up for - recent campaigns have included Hair Dye Kit from Josh Wood Colour, Garnier Argan Oil Hair Mask and Dior Foundation.

Get monthly beauty freebies with the Debenhams Beauty Club

Free Gucci Bloom perfume, Benefit makeup, bareMinerals serum and Kat Von D lipstick from the Debenhams Beauty Club

The Debenhams Beauty Club is a firm favourite here at Magic Freebies. Every month, a new beauty freebie is released in stores to be claimed by members. Products range from makeup, toiletries, skincare and perfume and are always of a decent size and quality.

Recent months we've been lucky to claim some fab beauty freebies, including bareMinerals Skin Longevity Serum, Rituals Shower Foam, Gucci Bloom Eau de Parfum and Kiehl's Nourishing Body Oil.

Become a member today and keep an eye on your Magic Freebies emails for when the next giveaway is. Simply pop down to your nearest Debenhams store, show them your card and claim your freebie!

Don't miss out and sign up now to join the Debenhams Beauty Club for free today.

Get free makeup at beauty counters

Dior beauty counter at House of Fraser Oxford Street

Credit: House of Fraser Blog

If there is a specific beauty product that you have your eye on, you can claim a free sample of it by just asking at a beauty counter.

Most brands will have a selection of samples to give away to customers who are interested in potentially purchasing the product for themselves.

Foundation is one of the hardest makeup product to purchase and this is when free samples really come in handy. In order to make sure that a shade matches your skin tone and that the foundation is suitable for your skin type, simply testing it on your hand instore isn't good enough.

The best way to test out a new foundation is by receiving a sample that you can wear for a day or two in your everyday life. That way, you can check that the foundation coverage is what you're after, that the texture fits right on your skin and that the colour is a perfect match.

Brands like Bobbi Brown, Estee Lauder, Dior and Clarins all offer free foundation samples when you show interest at their beauty counter. Next time you're in Debenhams, House of Fraser or any other beauty department store, tell the professionally trained makeup artist that you're interested in testing out a new foundation and they will sort you out with one that suits your needs.

Top tips:

  • It's best to ask for free samples when a store isn't as busy. Avoid the busy lunch hour, and try to go in in the early morning. The salesperson will be able to spend time talking to you and offer you a suitable selection of free samples
  • Be interested in the product - it's worth doing some research beforehand, so you sound like a serious shopper and not just someone after a freebie
  • Overall, be kind and polite and you'll find your efforts rewarded!

Get free beauty stuff through competition wins

Ren skincare products, Omorovicza scrub and toner and Base. lip solve from Get The Gloss competition

Another way to score yourself free beauty products is through entering competitions. While the odds of winning aren't guaranteed, it takes very little time to apply so they are well worth entering to be in with a shot of winning.

Get The Gloss run regular competitions collaborating with top beauty brands like Omorovicza, REN Skincare and Eyeko. They often have several hundred products up for grabs, are either full-sized or travel size and are always from a high-quality beauty brand.

Email companies asking for free samples

You can also score yourself free samples of beauty products by sending an email to beauty brands directly. By expressing an interest in their specific product or company, you may find yourself with lots of lovely free samples sent to your door.

It may be that the company uses only natural ingredients, that they use your favourite scent or that their specific product might solve your skincare woes, by indicating that you are interested you could find your efforts rewarded.

Remember to make your email personal and above all friendly - brands will be more likely to offer you a freebie if you're polite!

Get free makeup through online orders

If you're partial to ordering your makeup or beauty products online, then make sure you are making the most of getting free samples with your orders.

Recent times have seen the rise of beauty websites such as Feel Unique, Look Fantastic and Cult Beauty. These one-stop beauty websites allow you to purchase top-quality beauty products from the comfort of your own home, and often offer free samples thrown in as well.

Feel Unique have great offers for you to test out new products and discover ones that are perfect for you. With the Pick 'n' Mix programme, you choose five samples from over 500 different products. You do have to pay the £3.95 shipping fee, but this is 100% redeemable against a future purchase through the site. These are just a few more of the websites and brands where you can get free samples with online orders:

  • Sephora
  • Charlotte Tilbury
  • Cult Beauty
  • Clarins

So there you have it! All the ways you can get free makeup and free beauty products both online and instore. Have you got any beauty freebie tips and tricks that I've missed out? Let me know!

Alex xx