Free Supertato Book
Albert Bartlett have teamed up with Supertato and Simon & Schuster Children's Books to celebrate the National Year of Reading 2026 — and there are 200 individual Supertato books up for grabs across the nine-week promo!
Each week, lucky winners will bag a copy from the mixed-title range, featuring everyone's favourite superhero spud.
To enter, you'll need to buy a promotional pack of Albert Bartlett Red Rooster or Butter Gold Potatoes (look out for the Supertato-branded packaging in major UK supermarkets), then either scan the QR code on the pack or head to the Albert Bartlett website.
Enter your details for a chance to be drawn as a weekly winner.
You can enter up to once per week, with a maximum of nine entries across the whole promotion, and one weekly prize per person.
All entries are also included in a Grand Prize draw.
The promotion runs from 3rd August to 4th October 2026; UK residents, 18+.
Press our pink button below to head to the entry page.
*Image for illustrative purposes.