Free Baguette at PAUL - today only!
French bakery PAUL have kicked off their own 'Storming of the Baguette' this Bastille Day — and 1,000 people are going to walk away with a freshly baked baguette for nothing. From 3pm until close on Tuesday 14th July 2026, PAUL are handing out free baguettes across five of their London stores: Kings Road, Marylebone, Marble Arch, Holland Park and South Kensington. There are 200 available at each location, one per person, on a first-come, first-served basis.
There's a bonus for those who grab one too. Share a photo of your baguette on Instagram or Facebook as a static post between 14th and 31st July, tag @PaulBakeryUK and use #StormingOfTheBaguette, and you'll be entered into a prize draw to win a year's supply of baguettes (up to three per week). No sign-up needed for the baguette itself — just turn up at one of the five stores from 3pm. Click our pink button below to find your nearest participating location.