How to Make Sponsored Ads Appear on Your Facebook Feed
Have you ever seen someone share a great freebie they found on Facebook — maybe a free perfume sample, snack box, or skincare kit — but no matter how much you scroll, the same ad never shows up for you?
Don't worry because you’re not alone! Facebook’s often exasperating algorithm tailors adverts to your interests and activity, so a few smart tweaks can help you bring those sponsored posts straight to your feed.
Follow this simple, step-by-step guide to start spotting and applying for freebies through sponsored Facebook posts.
How to spot a sponsored post
Step 1: Follow the brand’s official page
Go directly to the brand’s verified Facebook page (look for the blue checkmark).
Click Follow or Like on their page.
Example: If you’re hoping to apply for a freebie from BOSS, visit their official HUGO BOSS Facebook page and tap Follow.
This tells Facebook that you’re interested in this brand’s content. The more often you follow similar freebie-related pages, the more your feed will learn to show you relevant sponsored ads.
Pro tip: Follow several brands that run promotions regularly — think beauty, food & drink, and household names like Dove or Nivea.
Step 2: Engage with content
Once you’ve followed a page, don’t just scroll past their posts — actively engage with them.
Do this by:
- Liking a few posts.
- Commenting something relevant (e.g. “I love this product!”).
- Sharing a post on your timeline or a freebie group.
Engagement signals to Facebook’s algorithm that you’re genuinely interested in the page’s content. The more you interact, the more likely you are to see sponsored content from that page or similar ones.
Bonus Tip: Join Facebook freebie groups where people comment and share new offers. Engaging there also boosts your chances of similar ads appearing in your feed.
Step 3: Refresh or reset your feed
After engaging with a few posts:
Close your Facebook app or browser tab. Reopen it after a few minutes and start scrolling your feed slowly.
Sponsored posts (marked “Sponsored” or “Advert”) often appear soon after this refresh, especially if you’ve just been active on a relevant brand’s page.
If you don’t see anything right away, don’t worry — Facebook sometimes tests what to show you based on your activity over a few hours or days.
Step 4: Click and apply for the freebie
When you spot a sponsored ad that looks like a freebie or giveaway:
Be cautious with links — make sure the URL looks legitimate and connects to the official brand website before submitting personal details, as there are a lot of scams going round who will inundate you with spam and unwanted phone calls.
If you still don’t see the Ad
If the sponsored post doesn’t appear even after following and engaging:
1. Adjust Your Ad Preferences: Visit Settings → Ads → Ad Preferences on Facebook. Make sure you’ve enabled ads relevant to your interests and selected topics like shopping, beauty, fashion, or food.
2. Keep Engaging: Don’t just interact once — like, comment, and share regularly. The algorithm strengthens its understanding based on ongoing engagement.
3. Check Back Regularly: Ad placement can rotate daily, so keep checking your feed. Some freebies are time-sensitive, meaning they only stay live for a few hours.
Step 5: Broaden your freebie network
The more brands, pages, and groups you’re active on, the stronger your Facebook targeting becomes. Try these ideas:
- Follow the Magic Freebies Page and ask to join the FREE STUFF, Bargains & Comps by Magic Freebies Group.
- Search “freebie” in Facebook and filter by Groups to join active communities.
- Comment on posts where others tag friends — this signals that you enjoy giveaways too.
Step 6: Engage Beyond Likes
Facebook values varied interactions. Here’s how to stand out:
- Click other reaction emojis instead of just “Like.” For instance the Love emoji might just give the algorithm the kick it needs.
- Tag a friend in giveaway comments (“@JohnDoe You’d love this!”).
- Reply to others’ comments about how you have used this product before or how you'd love to try it.
These small actions show algorithmic depth — meaning Facebook thinks you really care about that content type — making it more likely you’ll be shown sponsored freebies next time.
Final Tip: Think of it as training your feed
Your Facebook feed is like a mirror of your online habits. By actively following, liking, sharing, and commenting on relevant brands and freebie posts, you’re essentially “training” the algorithm to show you exactly what you want — more freebies, giveaways, and sponsored offers straight from trusted brands.
Since so many brands now use social media to push new products or test audiences, it is definitely worth signing up via Facebook.