Free Makeup (how to build your collection for FREE)


If you love makeup, then you'll know just how expensive building up a beauty collection can be.

Luckily, there are ways to give your makeup bag a boost with free products from big beauty brands, including MAC, Benefit, bareMinerals, Estee Lauder, GLAMGLOW and more.

Find out how to get yours with this ultimate how-to guide.

Skip to the good stuff!

Colleciton of free makeup and beauty products

Get your hands on all this and more for absolutely free

First things first...

Why do companies give away free makeup?

Beauty brands give away free samples in order to spread the word of their company and their products.

Free samples allow you to 'try before you buy'. Companies hope that if you try a product for free and like it, you'll be more likely to purchase it again in the future. Brands want to make theirs stand out from the crowd and free samples are a great way to do so!

There are lots of different methods for getting free makeup and beauty products so keep reading and find out how - tried and tested.

As beauty freebies are normally very popular, they tend to run out quickly. Sign up for Magic Freebies WhatsApp alerts to get beauty freebies sent straight to your phone and never miss out on short-term freebies again.

Get free makeup from company giveaways 

Collection of beauty freebies received from online giveaways

One of the easiest ways to get free beauty products is through online giveaways. Social media has revolutionised the way that we shop, with many brands using several platforms to connect with the consumer first-hand, cutting out the middleman.

In order to spread the word of a new product, or to generate interest in a brand, beauty companies will run free sample giveaways. These are normally run on a first come, first served basis so make sure you apply straightaway when you hear about them. 

Beauty samples are a great way for you to test out a product for free before purchasing.

There are always new beauty products to be sampled, so make sure you stay tuned to the Magic Freebies UK website for all the latest giveaways.

Grab these makeup freebies while you can:

Have these beauty freebies expired/you've found a new one? Let us know!

Get free beauty products as part of product review trials

How does a company know if their product is any good? Or a customer trust that a product actually does what it says that it will?

Through conducting and reading honest reviews from real people - just like you and me.

Big beauty brands often run product review panels, where people sign up to test out a new product for free in exchange for an honest review. You get to test out new products that you may not normally try, and companies build up their reputation and review ratings.

Plus, the majority of the products you receive are full-sized - what a win!

Sign up for these product review panels for free today:

Top tip:

Enter (in detail) as much information as possible when signing up for product review schemes. Members are selected for campaigns based on certain criteria, so the more information you provide the more likely you'll be selected.

Get monthly beauty freebies with the Debenhams Beauty Club

Beauty freebies from the Debenhams Beauty Club

We got all this (and more) thanks to the Debenhams Beauty Club.

The Debenhams Beauty Club is a firm favourite here at Magic Freebies. Every month, a new beauty freebie is released in stores to be claimed by members. Products range from makeup and toiletries to perfume, and are always of a decent size and quality.

Recent months we've been lucky to claim some fab beauty freebies, including bareMinerals Skin Longevity Serum, a full-sized Rituals Shower Foam, Gucci Bloom Eau de Parfum and Kiehl's Nourishing Body Oil.

Become a member today and keep an eye on your Magic Freebies emails for when the next giveaway is. Simply pop down to your nearest Debenhams store, show them your card and claim your freebie!

And that's not all...

Debenhams Beauty Club members receive a FREE Benefit Brow Wax on their birthday. How fab is that?

Don't miss out and sign up now to join the Debenhams Beauty Club for free today.

Get free makeup at beauty counters

Dior beauty counter at House of Fraser Oxford Street

Credit: House of Fraser Blog

If there is a specific beauty product that you have your eye on, you can claim a free sample of it by just asking at a beauty counter.

Most brands will have a selection of samples to give away to potential customers. 

Foundation is one of the hardest makeup product to purchase and this is when free samples really come in handy. In order to make sure that a shade matches your skin tone and that the foundation is suitable for your skin type, simply testing it on your hand instore isn't good enough.

The best way to test out a new foundation is by receiving a sample that you can wear for a day or two in your everyday life. That way, you can check that the foundation coverage is what you're after, that the texture fits right on your skin and that the colour is a perfect match.

Brands like Bobbi Brown, Estee Lauder, Dior and Clarins all offer free foundation samples when you show interest at their beauty counter. Next time you're in Debenhams, House of Fraser or any other beauty department store, tell the professionally trained makeup artist that you're interested in testing out a new foundation and they will sort you out with one that suits your needs.

Top tips:

  • It's best to ask for free samples when a store isn't as busy. Avoid the busy lunch hour and try to go in in the early morning. The salesperson will be able to spend time talking to you and offer you a suitable selection of free samples
  • Be interested in the product - it's worth doing some research beforehand, so you sound like a serious shopper and not just someone after a freebie
  • Overall, be kind and polite and you'll find your efforts rewarded

Get free beauty stuff through competition wins

Benefit beauty freebies from competition win

Freebie finder Kerry's Benefit makeup competition win!

Another way to score yourself free beauty products is through entering competitions. While the odds of winning aren't guaranteed, it takes very little time to apply and the prizes are normally greater than freebie giveaways.

Keep an eye on the Free Competitions tab for all the latest beauty competitions. We verify each competition that we post about, so you can enter safely in the knowledge the competition is legit.

Get free beauty products from magazines

Free Rodial mascara with Red magazine (May 2018)

Despite living in a world where the internet is slowly taking over, magazines are still alive and well, and so are the freebies that come with them.

In the past, we've spotted free Benefit mascara and bronzer, Rodial face mask sets, Nails Inc. varnishes, Percy & Reed hair balm and much more, all 100% free with magazines. Keep up to date with all the latest Magazine Freebies on site now.

Get free makeup through online orders

If you're partial to ordering your makeup or beauty products online, then make sure you are making the most of getting free samples with your orders.

Recent times have seen the rise of beauty websites such as Feel Unique, Look Fantastic and Cult Beauty. These one-stop beauty websites allow you to purchase top-quality beauty products from the comfort of your own home, and they often offer free samples thrown in as well.

Feel Unique have great offers for you to test out new products and discover ones that are perfect for you. With the Pick 'n' Mix programme, you choose five samples from over 500 different products. You do have to pay the £3.95 shipping fee, but this is 100% redeemable against a future purchase through the site.

These are just a few more of the websites and brands where you can get free samples with online orders:

  • Sephora
  • Charlotte Tilbury
  • Cult Beauty
  • Clarins
  • MAC

So there you have it! All the ways you can get free makeup and free beauty products both online and instore. Have you got any beauty freebie tips and tricks that I've missed out? Let me know!

Alex xx