A new survey conducted by MagicFreebiesUK has found that 60% of consumers have purchased a product as a result of trying out a sample first.
The results, collected from nearly 6000 users of the site, prove that beauty products are also the most effective with over 50% naming them as their favourite, followed by 25% selecting DVDs.
Tom Bryant, founder of MagicFreebiesUK said: "The results from our survey demonstrate how effective freebies can be as a marketing tool to get products directly in to the consumers hands. It also allows businesses to save on advertising costs but still reach a wide range of customers with a variety of interests."
MagicFreebiesUK are now looking for more companies who want to promote their products and services by giving away free samples.
Updated daily, MagicFreebiesUK alerts consumers to the latest freebies, samples and other money saving ideas such as free beauty products, music vouchers and food and drink samples. The site also provides other advice on how to go about saving and making money on the web.